Will.I.am has launched his latest project in Dubai – but it’s not a new album.
The music star is in the emirate to unveil a deal between his artificial intelligence company I.AM+ and Majid Al Futtaim.
It'll see the retail giant use the Omega voice assistant developed by I.AM+ across the Middle East, in both Arabic and English.
Speaking to ARN News at the World Government Summit, Will.I.am explained why the UAE is so important.
Tune into Dubai Eye 103.8's Business Breakfast on Monday morning to hear more from both Will.i.am, and Majid Al Futtaim CEO Alain Bejaini.

UAE approves innovative treatment for chronic lung conditions
UAE strongly condemns terrorist attack on airport in Niger’s capital
UAE steps up Agentic AI drive for next phase of government transformation
UAE announces visa grace period for those affected by regional disruptions
New bridge linking Dubai Harbour to Sheikh Zayed Road opens
Sharjah introduces high-speed bikes to fight fires
UAE sets 15 as minimum age for social media use
UAE continues to distribute aid to quake victims in Philippines
UAE extradites 3 suspects to Belgium in money laundering, drug trafficking case
UAE joins call to end settler violence in occupied West Bank
RTA expands driver training zones in Dubai, opens doors to investors
FANR chief reviews operations at Barakah Nuclear Power Plant
H.H. Sheikh Mohammed lauds UAE for topping global list for economic achievements
No injuries after building fire on Dubai's Sheikh Zayed Road contained
'Dubai-it' initiative to embed Dubai’s work philosophy across generations
Dubai Police, RTA discuss measures to reduce heavy vehicle accidents
Dubai Holding's 'Gift It Forward' distributes repurposed items worth AED 22 million
UAE President calls for stronger global cooperation at G7 Summit
Abu Dhabi offers 'innovative' precision therapy to treat advanced breast cancer
UAE foils drug distribution plot, dismantles criminal network
